Privacy Policy

Last updated on October 15, 2024

Introduction

De Marque Inc (SIRET number: 49351092900018), whose head office is located at 400 Boulevard Jean Lesage in Quebec, Canada, is concerned about respecting the privacy and personal data of its users (hereinafter "you", "Users").  We are committed to the utmost transparency regarding the collection, use and processing of your data.

The privacy policy below (hereinafter the "Policy") describes how data is selected, collected and processed and the legal basis for such processing. It also describes the rights our Users have to access, modify or delete their data. It applies to the use of our entire Website. It does not apply to our partners' platforms, except in the case of joint legal obligations.

The Site provides information and resources relating to the accessibility of ebooks. All Users are free to explore the pages of the Site, and to subscribe free of charge to the Académie De Marque (hereinafter the "Newsletter"), if they wish to do so. The Newsletter is a free distribution list of resources, articles and reports distributed by email, aimed at giving you tips to help you make your ebooks accessible.

1. Definitions

1.1 “Applicable law” and “legal basis”

1.1.1 The law in force or applicable law refers to all international and local legislation applicable to the collection, processing and management of personal data in the territories in which our Users reside.

1.1.2 The legal basis refers to the basis which legally authorises the processing of personal data and justifies its implementation. It gives an organisation the right to collect or use personal data.

1.2 “Personal Data”

Any information relating to an identified or identifiable living individual.

1.3 “Data Controller” and “sub-contractor”

1.3.1 The data controller is the legal or natural person who determines the purposes and means of data processing. For the Site, the data controller is: De Marque Inc (SIRET: 49351092900018), whose registered office is located at 400 boulevard Jean-Lesage in Quebec, Canada.

1.3.2 The sub-contractor is the natural or legal person who processes data on behalf of the data controller as part of a service. The Site's sub-contractors are detailed and presented in Section 3.2, relating to the sharing of Users' personal data with sub-contractors and third parties.

2. Collection of personal data

2.1 What personal data do we collect?

2.1.1 Identification data: in particular your surname, your first name, your email address, your company, your IP address, your approximate geolocation and your Web identification elements

2.1.2 Data relating to online activity: in particular your browsing history, your views and interactions on the Site's pages and on the content sent to you (Newsletters, notifications, automated messages), your interactions with advertisements displayed by us or by third parties. Some of this data is anonymised.

2.1.3 Concerning data belonging to minors: we do not knowingly collect or process personal data belonging to minors, unless this person has the authorisation of a parent or legal guardian. It is the responsibility of parents and any person exercising parental authority to ensure this. In the event that a minor has provided personal data without authorisation, we invite the minor's parents or legal representatives to contact us so that we can delete this data as quickly as possible.

2.2 How do we collect personal data

2.2.1 Data provided by our Users: we collect some of your data directly from you as part of your use of our Site, your subscription to the Newsletter, or your direct communications with us.

2.2.2 Data provided by other sources: we may receive certain data from external sources with whom we have a partnership or special agreement.

2.2.3 Data collected automatically: some data is collected automatically, such as your IP address or approximate geolocation. We also collect some data through cookies. To consult our cookie policy and the various functions that cookies serve, refer to Section 6 of this Policy.

2.3 On what legal basis do we collect this data?

2.3.1 Consent: if other legal bases are not applicable, we only collect your data if you have given us your free, informed and explicit consent. To ensure that we comply with this legal basis, we collect your consent via an "opt-in" procedure. We ensure that you have access to the processing and collection information before asking for your consent. You may withdraw your consent at any time, as detailed in Section 5.

2.3.1 Performing a contract: the collection and use of your personal data may be necessary to provide you with the services we offer.

2.3.1 Legitimate interests: we collect some of your personal data in order to serve our legitimate organisational and operational interests, while remaining within the limits of your interests and rights.

2.3.1 Legal obligations: where required by applicable law, we are obliged to collect personal data in order to fulfil our legal obligations, as well as to protect your interests, for example to prevent fraudulent use of the Site.

3. Processing of personal data

3.1 How do we use the data collected?

3.1.1 Communication: we use your personal data to send you information about the Site, including its updates and its maintenance, in order to ensure that you can use our services with complete transparency. This communication takes the form of email messages, but excludes any editorial or commercial messages, for which you must subscribe to the Newsletter. We may also use this data to communicate with you if you request assistance. In this case, we will contact you using the details you have provided.

3.1.2 Services: we use your personal data to provide the service we offer. In particular, we use your email address to send you the Newsletter. We may use your information to ensure the constant improvement of our services and to repair errors on the Site in order to provide you with the best possible service.

3.1.3 Marketing: we can use your data to identify your interests and offer you a personalized marketing offer according to your tastes. We collect data such as your browsing to understand what your preferences are. The Newsletter is only sent subject to your explicit consent by the “double consent” method. You can withdraw your consent at any time using the link available at the bottom of each of our Newsletters.

3.1.4 Personalising your experience: we use your data to provide you with a personalised experience that is relevant to your tastes. In particular, we use your search and browsing data and your preferences to identify the content that will be of most interest to you. We may also use this data to show you personalised advertising and measure its effectiveness.

3.1.5 Analytics and statistics: we use your data to develop our knowledge of the Site's Users. In particular, it enables us to develop the Site and the services it offers in a way that is relevant to Users' expectations and needs.

3.1.6 Legal rights and obligations: we use your data to exercise or protect our rights, in particular to detect and prevent fraudulent activities on the Site. We may use this data to respond to claims that you have breached the law or our terms and conditions, or to respond to requests from the authorities, law enforcement agencies or other third parties. We also use certain User data to ensure that our services comply with legal requirements concerning the protection of User data.

3.1.7 Prevention of fraudulent activities: we use your personal data to protect the rights and security of the Site, our Users and certain third parties.

3.2 Why do we share the data we collect and with whom?

Service providers and subcontractors: we work with various subcontractors to offer you our service. Some of these subcontractors are De Marque Group entities, others are external service providers.

We work with these subcontractors in order to offer you an optimal experience: a fluid and accessible Site, as well as effective communication. Unless explicitly stated otherwise, our subcontractors only use your personal data for the purposes described in Section 3.1.

Some of our processors are located outside Europe, but we ensure that your data is protected in accordance with applicable law when it is transferred to a country outside the EU or the EEA.

4. Retention of personal data

We only keep your data for as long as it is strictly necessary to fulfil the obligations associated with the performance of a contract, as well as to fulfil the Site's legal obligations and its legitimate interests.

Some of the retention periods for personal data depend on your "active" status. A User is defined as "active" from the moment they interact with our Site or Newsletter. Here are the respective retention periods for the different categories of data we collect:

Data
Legal basis
Retention
Data collected in connection with the sending of our Newsletters
Consent
3 years after your last interaction with our content (click on a Newsletter, a hyperlink in an email, etc.).
Data collected for statistical and analytical purposes
Consent, Legitimate interest
3 years after your last activity. If anonymous, your data may be kept for as long as we need it.
Data collected as part of our legal obligations
Legal obligation, Legitimate interest
10 years for tax and accounting data; otherwise, the time limits stipulated by the law in force.

At the end of these periods, your data will be deleted.

If necessary, to protect your rights and interests and ours, data may be archived and kept for a period exceeding these time limits, but never exceeding the periods of obligation and legal prescription provided for by the law in force.

5. User Rights

The General Data Protection Regulation (Regulation (EU) 2016/679) adopted on 14 April 2016, guarantees Users several rights described below. We ensure all of the said rights of our Users on the Site.

You may exercise the rights set out below by contacting us either directly on the Site, or by post at the address given in the Legal Notice, or by using this email address: aide@demarque.com

We reserve the right to refuse certain requests if there is a legitimate reason for doing so. For example, we will refuse a request to delete data if this data is used to defend legal rights, or if an applicable law requires the retention of certain data for a given period.

5.1 Right to information

Our Users have the right to be informed about how their data is collected, processed, shared and stored. They also have the right to know all of their rights. This information must be made available in a clear, transparent and concise manner.

5.2 Right to object

Our Users have the right to object to the collection and use of their personal data. They have the right to ask not to receive any more messages by email, or to ask for the deletion of some or all of their data collected on the Site.

5.3 Right of access

Our Users have the right to access all their personal data collected on the Site and to consult it in an understandable format. However, we will not disclose such data until we have verified the identity of the person requesting access.

5.4 Right of rectification

Our Users have the right to rectify inaccurate personal data and to complete incomplete data belonging to them on the Site.

5.5 Dereferencing rights

Our Users have the right to request the removal of one or more results provided by a search engine following a request made using their identity. For example, they may ask to be removed from a search engine if their name appears in an article or post on the Site, and they do not wish this information to be found on the said search engine.

This deletion does not lead to the deletion of the information on the Site: the original content remains unchanged and is still accessible, either by using other search criteria or by going directly to the Site from which it was published.

The right to dereference is exercised directly with the aforementioned search engine.

5.6 Right of deletion

Our Users have the right to request that their personal data be deleted from our Site when it is no longer essential to the processing for which we collected it, or simply because they wish to withdraw their consent. However, we may be obliged to retain this data for a period of time in order to comply with legal obligations. If this is the case, we will inform the User who made the request and ensure that the data is deleted once this period has elapsed.

5.7 Right to portability

Our Users have the right to request to recover personal data collected on our Site belonging to them for personal use or to provide it to a third party. The personal data requested will be provided in a simple, concise and machine-readable format.

5.8 Right relating to automated profiling

Our Users have the right to be informed about the use of their personal data for commercial and marketing profiling purposes. They have the right to know that an automated decision has been taken against them, to know the logic behind this decision, to contest this decision and to request the intervention of a human being to re-examine the decision.

5.9 Right to restrict use of data

Our Users have the right to request a temporary freeze on the use and processing of their data, without requesting the complete deletion of their data. For example, they may request that we do not process their personal data while a procedure to verify or rectify their data is underway.

6. Cookies

6.1 Use of cookies

Cookies are small files stored on your device (smartphone, browser, computer, etc.) and associated with a web domain. They are created when you load an application or a Website and are sent back to them each time you connect. They have multiple uses.

Here is a presentation of the processes for which we use cookies:

6.1.1 Strictly necessary cookies: these cookies are necessary for optimum use of the Site.

6.1.2 Functional cookies: these cookies enable the Site to remember the preferences and actions of each User. The use of these cookies requires your consent.

6.1.3 Performance cookies: these cookies enable us to monitor the flow of Users visiting the Site, their browsing data and their demographic data. The use of these cookies requires your consent.

6.1.4 Targeting cookies: these cookies enable us to target advertising content that is likely to appeal to you. They may be generated by our Site, but also by third-party Sites displaying advertisements on the page displayed. The use of these cookies requires your consent.

6.2 Opposing the use of cookies

You can object to the use of cookies. You can always manage your consent to the cookies we use by clicking on the Cookies button at the bottom left of your screen. Please note, however, that refusing to use cookies may cause problems with the operation of the Site.

6.3 Configuring your internet browser

Your browser can also be set to notify you when cookies are placed on your computer and ask you to accept them or not. You can accept or refuse cookies on a case-by-case basis or refuse them systematically.

Please note that this setting may alter the conditions of access to our content and services requiring the use of cookies.In order to manage cookies as closely as possible to your expectations, we invite you to configure your browser taking into account the purpose of the cookies.

Microsoft Internet Explorer
• Select the Tools menu, then Internet Options.
• Click on the Confidentiality icon.
• Select the desired level using the cursor.

Mozilla Firefox
• Go to the Mozilla Firefox menu and then Options.
• Click on the Privacy icon.
• Locate the Cookies menu and select the options that suit you.

Safari
• Go to the Safari menu, then Preferences.
• In Block Cookies, select the desired level.

Google Chrome
• Go to the Chrome menu, then Settings.
• Click on Show advanced settings.
• In the Privacy section, click on Content settings.
• In the Cookies section, select the options that suit you.

7. Other information on data protection

7.1 Security and data protection

The protection and security of our Users' data is our priority. We put in place technical and organisational measures to ensure the maximum protection of your data that we can guarantee. However, these measures are not infallible, and we cannot guarantee the security of data that you send via networks outside our control.

We urge you to be equally vigilant in protecting your personal data. Make sure that access to your account and the rest of your data is protected by a strong, complex and unique password, and not to share it.

7.2 Changes to this policy

We may amend this policy to keep it as clear and concise as possible and to adapt it to new applicable laws on the protection of personal data. If we modify this policy, you will be informed so that you can take note of the changes made.

7.3 In the event of a breach of this policy

If you consider that we are not processing your personal data in accordance with this policy or that we are contravening the law in force in relation to the collection, processing and protection of your personal data, you have the right to lodge a complaint with the Commission Nationale de l'Informatique et des Libertés (CNIL) https://www.cnil.fr

7.4 Contacting us

If you have any questions about the collection, processing and storage of personal data relating to Users of the Site, please contact us using this email address: aide@demarque.com

Legal information

The Redefine Reading website (hereinafter the “Site”) is published by:

De Marque Inc.
‍Foreign company not registered with the RCS
Share capital: 10,000 euros
Head office: 400, boul. Jean-Lesage, office 540, office 540, Québec (Québec), G1K 8W1, CANADA
SIREN: 493510929
SIRET: 49351092900018

Site publication manager: Marc Boutet

To contact us:
• Website: with the online contact form
• Via email: aide@demarque.com
• Via post: De Marque Inc., 400 boul. Jean-Lesage, office 540, Québec (Québec), G1K 8W1, CANADA

Site host:
Webflow, 398 11th Street, 2nd Floor, CA 94103 San Francisco, USA (contact@webflow.com).